AI personal-brand operating system
Your AI ghostwriter that learns your voice, your expertise, and what makes your audience listen.
Not a post generator. A writing partner that studies how you actually think and write, then keeps improving from your edits and your results.
Free to start. No credit card. Try the voice clone below before you sign up.
Draft quality
Directional guidance, not measurement. Every score is a signal to check, never a verdict.
The Writer's quality panel. Every score is directional guidance you can interrogate — never a number presented as fact.
Try it now
Paste two posts. See whether it sounds like you.
No account, nothing saved. The temporary profile is discarded the moment you leave the page.
One pass. No signup.
We extract a temporary voice profile from what you paste, write one post with it, and show you the read in plain language. The profile is discarded when you leave.
- Nothing is stored unless you create an account.
- Your samples are treated as style evidence, never as instructions.
- The full product trains on far more than three posts.
The problem
Everyone has access to the same models. That is exactly the problem.
When the tool is identical for everyone, the output converges. Sounding like yourself is the only durable advantage left.
Generic AI sounds like generic AI
Prompt a general model and you get the average of everyone. Confident, tidy, and completely interchangeable with the next post in the feed.
Ghostwriters are expensive and slow
A good one costs thousands a month and still needs a call every week to extract what you actually think.
Posting consistently is the hard part
Most people do not run out of expertise. They run out of the twenty minutes it takes to turn expertise into a post.
How it works
A loop, not a prompt box.
Every pass through the loop makes the next draft closer. Month three should not sound like month one.
- 01
It learns you
Your writing samples, positioning, audience, and beliefs become a structured voice profile you can read and correct.
- 02
It drafts with your material
Generation is grounded in your knowledge base and cited research, so the specifics come from you rather than from the model's imagination.
- 03
You edit, it notices
Every change you make is captured as signal. The system learns what you keep and what you always cut.
- 04
Performance closes the loop
Published results feed back in. What your audience actually responds to shapes what gets suggested next.
Voice intelligence
A voice profile you can read, argue with, and correct.
Most AI writing tools hide their read of you inside a prompt. This one shows it to you as structured, editable traits.
Your rules
- Never use em dashes
- Do not open a post with a question
- No "in today's fast-paced world"
Explicit beats implicit
Tone, rhythm, vocabulary, formatting habits, hook patterns and signature expressions are stored as named traits. When the system gets one wrong, you fix that trait directly instead of fighting a prompt.
Forbidden patterns are enforced
Your writing rules are hard constraints on generation, not suggestions. Ban a phrase once and it stops appearing.
Versioned, with rollback
Every retrain snapshots the previous profile. If a new read is worse, restore the old one.
Memory
It remembers what you changed, and stops making you change it.
Edits are the most honest feedback there is. Every one of them is captured, compared against the original, and folded back into the profile.
Learned from your edits
"You cut the closing call-to-action in 8 of the last 10 drafts. Suggestions now end on the insight instead."
Learned from performance
"Posts under 120 words that open with a personal story have outperformed your average. Worth testing again this week."
Decays over time
Old signals lose weight, so a habit you dropped six months ago does not haunt this week's drafts.
Generation
Three real angles, not one draft at three temperatures.
Safe, Authentic and Bold differ in hook, structure and intensity. If they read as the same post with the volume changed, the feature has failed.
Safe
Measured, broadly agreeable, low risk
Opens with the shared observation everyone already accepts.
Authentic
Your default register, personal specifics
Opens mid-story, with the detail only you would know.
Bold
Contrarian, sharper edges, a real position
Opens by naming what the room is getting wrong.
Plus one-click revisions that actually change the draft: make it shorter, more personal, more technical, bolder, add a story, remove the fluff, or rewrite it in your best-performing structure.
Research
Timely takes that survive scrutiny.
Newsjacking is only an advantage if the facts hold up. Research results arrive with sources attached, contrarian angles, and possible hooks tied to your expertise.
Adoption stalls after the pilot in most enterprise rollouts
Linked source: industry survey
Teams cite integration cost as the top blocker
Linked source: vendor report
A fact without a source link does not render. That is a hard rule, not a preference.
Filtered to you, not a firehose
The trending feed is scoped by the expertise and audience in your voice profile, and each item states why it is relevant to you specifically. A trend you have no standing to comment on is noise.
Anything imported from a document, URL or screenshot is treated as untrusted data — evidence to reason about, never instructions to follow.
Calendar
A publishing rhythm you can actually keep.
Assign content pillars to weekdays, and the calendar surfaces a suggested fill from your idea engine when a recurring slot is still empty two days out.
Mon
Story
Tue
Wed
Educational
Thu
Fri
Opinion
Sat
Sun
Analytics
Numbers are the easy half. The insight is the point.
Impressions and engagement rate, filtered by topic, format, pillar, hook type and post length — then read back to you in plain sentences.
Impressions / 30d
184,920
+38% vs previous 30 days
Engagement rate
6.4%
Peer median for this niche is 2.1%
Follower growth
+2,417
Up from +610 in the first month
Voice fidelity
91 / 100
Edit distance falling week over week
Patterns it found
Contrarian hooks outperform by 2.3x
Posts opening with a disagreement pull 2.3x the engagement of posts opening with a question, across 41 posts.
Short posts win on Tuesdays
Under 900 characters published Tue 08:00–09:30 hold a 41% higher engagement rate than the account average.
Story pillar is under-served
Story is 14% of output but 29% of total engagement. Target ratio suggests moving to 25% of output.
Format mix
- Story8.1% eng
- Framework6.9% eng
- Contrarian7.4% eng
- Teardown5.2% eng
- List3.8% eng
Your own dashboard stays empty until there is real data behind it. We would rather show you a blank card than a number we invented about your account.
The system
Everything the loop needs, in one place.
AI Writer
Three genuinely different angles per topic — safe, authentic, bold — with a quality panel that tells you why a draft does or does not sound like you.
Knowledge base
Documents, URLs, talks and past posts become retrievable context. You can see exactly which source shaped which draft.
Research and newsjacking
Turn a trend into a sourced, defensible take. Every fact carries a link or it does not appear.
Calendar and scheduling
Recurring slots by content pillar, drag-to-reschedule, and a full status pipeline from idea to published.
Analytics that explain
Not just impressions. What worked, why it worked, what to repeat, and what to stop doing.
Engagement inbox
Reply suggestions in your voice, three tones per comment. Nothing sends without you confirming it.
For teams and agencies
Many voices, strictly separated.
Each client is a fully isolated workspace: its own voice profile, knowledge base, calendar and analytics. Isolation is enforced in the database with row-level security, not merely hidden in the interface.
Seven roles — owner, admin, manager, editor, reviewer, client and viewer — gate what each person can see and do, with an approval pipeline and a full audit trail on every draft.
Read the agency briefFounders
Turn the thinking you already do into distribution, without hiring a content team.
Consultants
Publish the frameworks you sell, in the register clients already recognise.
Executives
Stay visible on a schedule that survives a real calendar.
Agencies
Run many client voices at once, with approval gates and hard data isolation.
Security
Your unpublished thinking is the sensitive part.
Drafts, client notes and knowledge documents are exactly the material you would not want leaking. The architecture reflects that.
Isolated by default
Row-level security scopes every table to your workspace. Cross-tenant reads fail at the database, not at a UI check.
Credentials encrypted
Connected account tokens are encrypted at rest with AES-256-GCM and never exposed to the browser.
Nothing posts itself
Publishing and replies require explicit confirmation. No silent actions on your account.
Customer stories
What this looks like once it is running.
Six scenarios drawn from how teams actually use the system — the founder, the agency, the comms lead with a compliance review to clear.
“Our ghostwriter took four days per post and still sounded like a press release. This reads like me on the first pass, and the quality panel tells me exactly why when it doesn't.”
4 days → 20 minutes per post
“Eleven partners, eleven voices, one review queue. The role gates mean an associate can draft and a partner can approve without anyone seeing another client's material.”
11 partner voices in one workspace
“The part that changed my mind was the memory. It stopped suggesting the two openings I always delete, without me ever writing a rule for it.”
Edit rate down 61% in six weeks
“Compliance was the blocker for every other tool we trialled. Being able to point at row-level isolation and an audit trail per generation got this through review in a week.”
Security review cleared in 7 days
“It tells me what to post, not just how to write it. The pillar mix and the performance patterns are the reason our calendar is actually full a month out.”
Calendar filled 34 days out
“We ran it against a year of our CEO's posts. The fingerprint it produced matched what our comms team had spent months documenting by hand.”
Voice profile built from 214 posts
Illustrative examples composed from common enterprise use cases, not real customer quotes. Named references replace these as customers agree to be quoted. Happy to be quoted? Get in touch.
Pricing
Start free. Upgrade when the limits get in your way.
Plan limits are read from the server, so what you see here is what your account actually enforces.
Free
$0
Build a voice profile and see whether the drafts sound like you.
- 1 voice profile
- 10 AI drafts per month
- Knowledge base up to 10 sources
- Manual publishing
Pro
$39
For one person publishing consistently and learning from results.
- Unlimited AI drafts
- Calendar, scheduling and auto-publish
- Analytics with performance insights
- Engagement inbox and reply suggestions
- Research and newsjacking
Agency
$149
Many client voices, approval gates, and hard data isolation.
- Everything in Pro
- Up to 10 client workspaces
- Seven-role permission model
- Approval pipeline and audit trail
- Client-facing review access
Questions
The things people ask first.
Newsletter
One email a week. Voice, positioning, and what actually performed.
A teardown of a real post, what the numbers said, and the pattern worth stealing. No drip sequence, no upsell ladder.
See how close it gets on your first try.
Paste a couple of posts you have already written. You will know within a minute whether this sounds like you.